Biodiversity / Food / Water

May 18, 2013

 

New Fundraising Project "TAP PROJECT JAPAN" Funds Clean Water Projects in Madagascar

Keywords: Food NGO / Citizen Non-manufacturing industry 

The Japan Committee for UNICEF and a group of people at a Japanese advertising and public relations company, Hakuhodo Inc., launched in July 2012, a new type of fundraising project called "TAP PROJECT JAPAN - Clean Safe Water to Kids around the World," in collaboration with restaurants and cafes across Japan.

Although it is commonplace in Japan to be able to enjoy clean and safe drinking water easily at any time, 780 million people worldwide still lack access to safe, clean water, and every day 2,000 or more children die of dehydration caused by diarrhea.

In this project, restaurants and cafes ask their patrons to donate 100 yen (about U.S.$1.12) or more for the water or tea they are usually served for free. Those funds donated to the project since 2009 have gone toward water and sanitation programs in the island nation of southeast Africa the Republic of Madagascar, via the UNICEF head office.

Japanese  

 

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