Eco-business / Social Venture

October 3, 2011

 

Demand for LED Light Bulbs Takes Off, Sales Record Set in April

Keywords: Eco-business / Social Venture Energy Conservation Non-manufacturing industry 

A new record was set for Japanese domestic sales of LED (light-emitting diode) light bulbs by household electronics retailers in the second week of April 2011, according to an April 13 announcement by GfK Marketing Services Japan Ltd, a market research company. The sales trend data the company released show that sales of LED bulbs sales accounted for 27.1 percent in volume and 67 percent in value in the market.

The company's survey shows that demand for LED bulbs soared after the middle of March 2011. Looking at sales trends by area, demand was especially high in the Kanto and Koshinetsu Districts, where the planned blackouts were implemented to cope with the power shortage following the March 11 earthquake disaster and accident at Tokyo Electric Company's Fukushima No.1 nuclear plant. After that, the demand for LED bulbs surged in these areas, with an increase of 182.1 percent in the second week of April from the previous year, which far exceeded the nationwide level of 120.4 percent.

Also, Yamada Denki Co., one of the largest Japanese electronic consumer retailers started offering LED lighting rental services to companies and offices, called Akari (lighting) Rental, on April 1 this year. Users can replace their traditional incandescent light bulbs with the latest LED models without any initial cost outlay, and pay the difference or less between the electricity costs of both LED and traditional bulbs.

An increase in the number of LED manufacturers has also resulted in improvements in the quality of LED bulbs, and this is expected to accelerate the introduction of LED lighting in businesses and households aiming to save electricity.


Retail Chain Switches to Green-sourced Electricity in 98 Shops in the Kanto Area (related JFS article)
http://www.japanfs.org/en/pages/026994.html
Survey Shows 64.5% Willing to Buy LED Lightbulbs (related JFS article)
http://www.japanfs.org/en/pages/030202.html
Fukuoka Pref. Announces Campaign to Promote LED Bulbs (related JFS article)
http://www.japanfs.org/en/pages/030430.html

Posted: 2011/10/03 06:00:15 AM

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