New Project to Revive Primary Industries in Japan

Copyright DAICHI WO MAMORUKAI

The Association to Preserve the Earth (Daichi wo Mamoru Kai, in Japanese), a corporation engaged in a organic food home-delivery service, launched a new project on July 12, 2010, to revive primary industries in Japan, and began selling "Mottainai Fish" (mottainai is a Japanese phrase that means "don't waste").

In response to calls of "mottainai" from fishermen, the association commercializes the fish that have no market value due to failure to meet certain standards, in addition to fish parts abandoned during processing. There is little difference between these fish and regular products in terms of freshness and taste.

The products include heads of fresh North Pacific giant octopus, barracuda, golden threadfin-bream, stone flounder, overnight-dried Japanese smelt, Pacific cod fillets, and substandard frozen oysters. In its product lineup, the association includes indigenous fish that are not usually available outside of local areas, and unused parts from expensive fish.

Japan's food self-sufficiency rate is only 40%. Eating unused resources can help prevent futile overfishing and conserve precious marine resources and biodiversity, thereby supporting people engaged in the marine product industry. Consequently, consumers receive the benefit of obtaining safe and delicious fish at lower prices.

Daichi-wo-Mamoru-Kai (Association to Preserve the Earth)
http://www.japanfs.org/en/mailmagazine/newsletter/pages/
027961.html
Daichi wo Mamoru Kai Opens Noodle Soup Shop Using Domestic Rice (Related JFS article)
http://www.japanfs.org/en/pages/029365.html
'Japan's First Food Miles' Cafe Gaining Popularity (Related JFS article)
http://www.japanfs.org/en/pages/029469.html

Posted: 2010/11/07 06:00:15 AM