May 2, 2013


TSE Creates 'Nadeshiko' Label for Companies that Support Women's Careers

Keywords: Diversity Government 

The Ministry of Economy, Trade and Industry (METI) and the Tokyo Stock Exchange (TSE) selected companies that have made outstanding achievements in advancing women's roles in the workplace and announced these companies on February 26, 2013, as a list called "Nadeshiko Brand" (nadeshiko is a type of flower in Japan and is sometimes used to denote women). Active career support of female employees is a touchstone of diversity management and is considered to contribute to innovation and increased global competitiveness.

Nadeshiko companies, selected on an industry basis from those listed in the first section (large companies) of the TSE, proactively support women in the workplace by, for example, providing an environment that can help them continue and advance their careers. Such companies are thought to have a higher potential for future growth since they are better at effectively managing a wide diversity of employees and are more flexibile in changing their workplace environments in accordance with assessments.

In the selection process, METI and TSE scored all the companies listed in the first section of the TSE from the prospective of: (1) support given to women's career development and (2) support given to women for balancing work and family life. Based on the scores, METI and TSE selected approximately 70 candidates and finally decided on 17 companies with superior financial performance.

The list of Nadeshiko stocks includes some of Japan for Sustainability's corporate members: Kao Corp., Daikin Industries, Nikon Corp. and Asahi Group Holdings.

Related JFS article:
Tokyo Electric Power Wins Minister Award for Gender Equality