Kokuyo Labels Its Own "Non-Eco" Products

Kokuyo Group, a group of a leading Japanese manufacturers and marketers of office equipment and stationery, put "Non-Eco" labels on its own brand of products in its 2008 Kokuyo Union Catalog for stationary and furniture, issued on December 13, 2007. The purpose was to honestly indicate their own still-insufficient concern for the environment.

Kokuyo Group has decided to develop and sell their products based on the principle that environmental consideration should not be an added value, but taken for granted as normal procedure. The company regards this as its social responsibility as a manufacturing group that supplies commodities used daily in most company offices in Japan. By taking the risk of putting "Non-Eco" labels on its own brand of products because they still leave room for environmental improvement, Kokuyo intends to identify and indicate how many remain in stock, and therefore raise environmental awareness within the group as well as among its customers.

To accomplish 100 percent of the group's goals by the end of 2010, Kokuyo aims to revise its standards for environmental consideration so that they reflect changes in the social climate and to take another look at the environmental impact values it has so far accorded to raw materials. Their plan also calls for utilizing new materials, reviewing packaging design and raw materials, and verifying the environmental loads of the delivery process, in order to reduce total impacts on the environment.

http://www.kokuyo.co.jp/english/

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Posted: 2008/04/14 09:48:59 AM