'Reduce CO2 Emissions by Wearing a Green-Power Certified T-Shirt' Project Starts

The Japan Natural Energy Co. and the Governance Design Laboratory Inc. launched a joint project, "Reduce carbon dioxide emissions by wearing a Green-Power Certified T-shirt," and started selling T-shirts on July 13, 2005.

This is the world's first project for selling T-shirts as a way of promoting green power. Each T-shirt comes with a green power certificate worth 250 kilowatt-hours, roughly the amount of electricity needed to run an air conditioner all summer long, covered in this case by biomass power generation. "This summer, my air is CO2 free!" is printed on each T-shirt.

The T-shirts were priced at 3,900 yen (about U.S.$35), and come in six sizes (from child to adult) and four colors. Each T-shirt had its own serial number and confirmation of 250 kilowatt-hours of biomass power to be generated.

http://www.co2free.jp/index.cgi?mode=shopping

Posted: 2005/11/30 03:33:30 PM
Japanese version