Eco-business / Social Venture

October 27, 2013


40% of Japanese Know about Fair Trade, Survey Says

Keywords: Eco-business / Social Venture Non-manufacturing industry 

Japan's NTTCom Online Marketing Solutions Corporation, the provider of an internet survey service called goo Research, released the results of a survey on March 7, 2013. According to this survey concerning the popularity of fair trade goods in Japan, Japanese fair trade awareness was 43.8%.

Among those who knew about fair trade and also purchased such goods, 65.2% were female and 46.2% were male, a significant gender difference. 70.9% of fair trade purchasers bought the goods because they "simply liked the goods," the highest among the reasons.

Meanwhile, 53.6% of respondents said they want to buy fair trade goods, about 60% of whom said they want to purchase fair trade goods even if they are more expensive. On the other hand, the reasons why respondents are not buying fair trade goods include a lack of information on where they are available, a poor variety of goods, and so forth.

The research targeted registered goo Research monitors, and produced 2,350 replies from both males and females in their twenties and older.


Support JFS

If you find this article useful, please consider a donation to JFS.
Your support is essential to our ability to keep you informed from Japan independently.
For other ways you can support JFS, click here.

Our Supporters

1% for the Planet Banner