Fujifilm's 'ICE Challenge' Helps Cut Household CO2 Emissions by 1,075 Tons in Three Months

Copyright Fujifilm Corp.

Employees of Fujifilm Corp., one of Japanese largest photographic companies, and its affiliates succeeded in reducing their household carbon dioxide (CO2) emissions by 1,075 tons over three months, from July to September 2009, as a result of the company's Ideas for a Cool Earth (ICE) Challenge.

In an effort to encourage people to lead more eco-friendly lifestyles with all family members, the company shows 38 ways to reduce CO2 emissions that can be introduced to their lifestyles such as to set their household air conditioners at moderate temperatures, try to efficiently use water and electricity.

As a result, 12,355 employees (59 percent) participated in the campaign in the project's first three months, October to December 2008, and then 19,803 (85 percent) participated from July to September 2009 after the company included its group companies in the project.

Through educational e-learning programs for all employees, Fujifilm is proactively trying to improve employees' awareness of the need to curb global warming and to encourage their constant efforts to save energy at home. The company started its ICE Project in spring 2008 as a team activity for employees wanting to reduce their CO2 emissions in the workplace and at home.

Fujifilm Corp. global website
http://www.fujifilm.com/

Posted: 2010/03/21 06:00:15 AM