World's First MSC-certified Pole-and-Line Skipjack Tuna Goes on Sale

Copyright DAICHI WO MAMORUKAI

Organic food delivery services provider DAICHI WO MAMORUKAI (in English, The Association to Preserve the Earth) started on March 29, 2010, to sell Tosakatsuo Suisan's pole-and-line skipjack tuna products, certified by the international Marine Stewardship Council (MSC). The seafood produced by the local fishery group from Kochi Prefecture is the first of its kind allowed to use the MSC's seafood eco-label.

The MSC is a UK-based global organization that supports environmentally friendly and well-managed fisheries through its certification and eco-labeling program for sustainable seafood.

The practice of pole-and-line fishing, a traditional and environment-conscious technique, is in decline nowadays, as less-expensive imported fish dominate the market. Through marketing of the skipjack tuna products, DAICHI WO MAMORUKAI intends to inform consumers about the importance of the fishing practice, a proud tradition among Japanese fishermen since ancient times.

Japan's Fisheries Group Earns World's First MSC Certification for Skipjack Pole and Line Fishery (Related JFS article)
http://www.japanfs.org/en/pages/029670.html

Posted: 2010/06/07 06:00:15 AM