United People Corporation, a solution provider in Japan started "More Trees one-click donation" on February 1, 2008, in cooperation with More Trees, a limited liability company(LLC). United People was established in July 2002 and manages a portal site called "e kokoro" (which means an act of kindness performed via the internet) for fund-raising, through which anyone can start doing charity work. More Trees was established by the famous Japanese musician Ryuichi Sakamoto in July 2007, specifically for the purpose of afforestation and reforestation.

The aim of one-click donation is to offer individuals the opportunity to take action against global warming, as well as to develop forestation, by running a fund raising campaign. The fund is used for the More Trees' forestation projects at home and abroad. As part of their work in Japan, the 'More Trees Forest' was created at the upper reaches of the Shimanto river in Kochi Prefecture at the end of 2007. Overseas tree-planting programs will start in 2008.

One-click donation is a type of fund raising program on the internet. Every time a user clicks on the specified button to access sponsor sites, the sponsor donates one yen (about one US cent). Users can take part in charity for free while sponsors can make a social contribution, improve their image, and increase access to their sites at relatively low cost.



Posted: 2008/05/30 10:38:54 PM

TAG Ecosystem , NGO/Citizen , Non-manufacturing industry , System/Law