Tokyu Hotels Donate 160,000 Seedlings through 'Green Coin' Program

Tokyu Hotels, a major Japanese hotel chain, has been promoting what it calls the "Green Coin" program as one of its environmental conservation activities. At participating hotels, guests who do not use any of the convenience items (toothbrushes, shavers and shower caps, etc.) in their bathroom can drop a Green Coin, also placed in the bathroom, into the collection box at the reception desk when they check out. On the basis of the number of coins collected, the hotels provide financial support to the Children's Forest Program (CFP), a project conducted by the Organization for Industrial, Spiritual and Cultural Advancement (OISCA), to promote tree planting at schools in developing countries.

The Green Coin Initiative aims to lessen the burden on the global environment on a day-to-day level by reducing the consumption of room amenities used in hotels.

The hotels have so far donated 159,564 seedlings, the equivalent number of Green Coins collected from April 1, 2002 to March 31, 2003, to CEP.



Posted: 2003/11/24 11:15:54 AM
Japanese version