Business leaders on the Environment
For People Suffering from Mine Contamination (Panel Discussion)
Coordinator:
Tadahiro Mitsuhashi (Professor of Faculty of Policy
Informatics, University of Commerce / Executive
Officer of B-LIFE21)
Panelist:
Ryo Iida (Company Director, Supreme Advisor of Secom
Co., Ltd.)
Hiroshi Tomita (Executive Officer of Japan Alliance
for Humanitarian Demining Support)
Shinichi Yamada (Member of JAHDS)
Akiko Narumi (Member of JAHDS)
30 October, 2002
| Mitsuhashi: |
Today, Mr. Iida will talk
about his motivation for supporting demining
activities as a business person. First, Mr.
Tomita will provide information about these
terrible weapons called land mines, and then
we will move on to how Mr. Iida came to support
demining activities as a business person.
The methods he uses to support demining operations
through JAHDS are very unique and can be referred
to as "Iida style", which he will
explain later. |
| Tomita: |
I'm going to briefly explain the history
of land mines. After tanks were invented
during the First World War, antitank mines
were developed as a countermeasure. In war,
whenever a new weapon is developed, countermeasures
are invariably developed.
I began supporting demining operations
in 1994 when I found about butterfly mines,
which were used in Afghanistan. They were
called butterfly mines because when scattered
from a helicopter, they fall from the air
like butterflies. Because they are colorful
and look interesting, children pick them
up and while they are playing with them,
the blasting caps blow off the children's
fingers. After this, a nitric acid-like
liquid inside the mines blinds them. The
Soviet Union used these mines to show the
Afghan resistance forces the consequences
of their resistance. Facing this reality,
I decided to develop land mine detection
equipment.
I found that my support alone was not enough,
and so I asked my mentor, Mr. Iida, to concentrate
business resources to support this cause.
Our purpose is to quickly clean up area
littered with land mines and to return these
lands to local people. Demining is a step
in the process of cleaning up areas polluted
with land mines, and the purpose is to recover
these lands, thus allowing people to be
independent.
|
| (From
video) |
There are 10 million land mines still
buried in Cambodia. Since the end of the
struggle between ruling powers and the subsequent
civil conflicts, land mine casualties continue
to mount.
Geo Search is located in Tokyo's
Ohta ward near Kamata station on the Keihin-Tohoku
line. It carries out research of hypogeal
hollows in order to prevent road subsidence.
Scanners loaded with high-tech equipment
are run on the roads at night. These scanners
identify potential hollows under the asphalt
based on radar beam reflections. Mr. Tomita
established this company in 1989. The United
Nations has been interested in applying
the technology of Geo Search, and visited
the company in 1992 hoping to put this technology
to use in the detection of antipersonnel
land mines, which have numerous plastic
parts and are difficult to locate using
metal detectors.
Mr. Tomita assisted the UN in a developing
equipment to find land mines using his company's
technology. He focused attention on the
fact that reflectivity varies depending
on the materials the land mines are made
of and this approach led to the development
of the "Mine Eye" land mine detector.
When compared with metal detectors, the
mine discovery efficiency is markedly higher.
Large companies, such as IBM, Sharp, Toyota
and Honda, supported the development of
this device. In addition to his work at
Geo Search, Mr. Tomita started the Japan
Alliance for Humanitarian Demining Support
(JAHDS), which is beginning to achieve results.
To date, JAHDS has removed 74 land mines
from a 25-ha area in Rohar, a village of
900 people near Angkor Wat, thus allowing
villagers to again use the land.
|
PAGE TOP
Going Forward a few Centimeters
at a Time
| Yamada:
|
We divide the minefield
into 1-m sections and check the area with
metal detectors one section at a time. If
the detector beeps, the deminers check deeper
in the soil. Although this may sound easy,
minefields may have once been campsites or
battlefields. This means that metal detected
is not only from land mines, but canalso be
from other things, such as spoons, empty cans
or vehicle parts. We have to check every suspected
mine very carefully. Deminers mark the points
where they have detected metal. For safety,
the marks are not placed at the points where
the metal was detected, but rather are placed
30 cm in front of the points. Deminers dig
into the soil very slowly using prods and
scoops without knowing whether the objects
are land mines or simply cans. There is always
a risk that the land mine will explode, even
when only a few kilograms is placed on them.
Not all mines are buried level; some are buried
on an angle. Nonetheless, the deminers keep
digging very slowly at an angle of less than
30 degrees (to the ground) while on their
sides. |
| Mitsuhashi: |
Thank you very much. Next, Mr. Iida will
talk about why he has become involved in
demining activities. I think the motivation
may be similar to that which led him to
establish the company Secom, despite the
differences in the nature of these two ventures.
So while considering his position as the
founder of a venture business, we'd like
Mr. Iida to talk about how he came to support
demining activities.
|
PAGE TOP
Taking the Time and Working
up a Sweat
| Iida:
|
When people call me the father of venture
business, I would rather be called the brother
at best, but at the same time, as a so-called
trailblazing pioneer of venture business,
I think this title can't be helped.
I would now like to talk about the reasons
that I decided to work on demining activities
through JAHDS. I established Secom as a
company focusing on "safety and security,"
and so I am both deeply interested in "safety
and security" and heavily involved
in it.
One day, I received a letter from Mr. Tomita.
He wrote that we have to remove land mines,
and I thought he seemed interesting and
wanted to meet him. He explained the present
situation and I felt that it was disastrous
because butterfly mines are designed for
children to pick up. After children pick
them up and play with them, the mines explode.
This is inexcusable, and I felt that we
must remove land mines somehow. However,
when we consider the various social contributions
that companies have made to date, I feel
that many companies regard social contributions
as merely spending money. But to really
make an impact, we have to take the time
and physically work hard. By doing this,
our endeavors can be better respected and
lead to larger social contributions.
I'm a business person and I called various
companies for support of these activities
and most readily gave consent. These companies
also want to make social contributions and
they believe that companies are also citizens,
and thus they work for society in many ways.
Those companies do not advertise how much
they contribute for demining work. This
is why you may not know about it. I would
like to stress that many companies support
this work not for benefits or advantages,
but rather for nothing.
The reason I contacted other companies,
as I mentioned before, is because I'm a
business person, and I don't have any other
resources available to me. However, Japan
is willy-nilly a business society, as are
the US and Europe, and as China is increasingly
becoming. What is required is that companies
participate in such social activities as
citizens, which refers to not only contributing
but also becoming actively involved in these
organizations. Many companies ended up participating
in JAHDS, and the UN was surprised because
it turned out as one of the rare NPOs and
NGOs which a large number of companies are
involved with. The UN now believe that future
NPOs and NGOs will be similar in structure
to JAHDS in business societies, and they
are eagerly discussing this. I therefore
feel that the relationship between businesses,
NPOs and social issues such as land mines
is entering a new stage.
|
PAGE TOP
Introduction of "Iida-style;"
Each Company Provides Their Individual Expertise
| Mitsuhashi: |
Thank you. As Mr. Iida explained, when
companies usually support NPOs or NGOs,
they give money and do nothing else. However,
in supporting JAHDS, companies have used
the Iida-style, in which companies provides
their individual expertise. Therefore, what
Secom did was to send their employee Mr.
Shinichi Yamada, who spoke a short time
ago, on loan. I am particularly interested
in devising new methods for companies to
cooperate practically with NGOs or NPOs.
I would therefore like to tell you not
to think that what one student can accomplish
is not much. If you have something that
you want to do passionately and eagerly,
it's important to do it without believing
it's a waste. It's important to actually
work hard without complaining all the time.
From this point of view, the actions of
Mr. Tomita may be very helpful for all of
you. It takes more than money to move the
world. Unfortunately, people generally think
that business people only think about making
money. On the contrary, business persons
have hearts, and when there are things they
want to do, they support these things seriously,
and this happens more frequently today than
in years past. It is important that you
understand these things.
Some of you may have misunderstandings
about working for NGOs or NPOs. If you participate
in these organizations with your easy going
way of thinking, for example because you
can't get a job or because you work on an
uncommitted "Freeter" basis, this
is very different from the views of people
in international NGOs and NPOs. In Europe
and other places, the social positions of
people who are fully active in such groups
and leaders of the field tend to be higher.
Next, Mr. Iida has some opinions regarding
the human resources of NGOs and NPOs.
|
PAGE TOP
You Need More than Passion
toWork for NGOs or NPOs
| Iida:
|
When you look at NGOs, NPOs or JAHDS, you
may feel that they have social significance
or that they are worth participating in.
Companies also have social significance
but this is easier to see in NGOs or NPOs.
That's why you tend to think that you want
to do such work. Unfortunately, it's not
that simple. Such work requires a lot of
ability and if you lack social experience,
that ability is unlikely.
So, what should you do to work for NGOs
or NPOs as one of their human resources?
First of all, build up your social experience.
Otherwise, while working for NGOs or NPOs,
others will have to take time out of their
schedules to teach you, and this may interfere
with daily operations. If you lack this
social experience and you make a mistake,
the repercussions will be greater because
there tend to be fewer people working for
these organizations. Working for NGOs or
NPOs is not easy. However, I believe that
you should participate in these groups,
but after building up your social experience.
|
| Mitsuhashi: |
As Mr. Iida said, although I agree that
NGOs or NPOs are the one of the sectors
that will become more important in the future,
you must be prepared to tackle it not with
half measures, but as your lifetime commitment.
At the same time, students may want to support
JAHDS and want to know what they can do
as students of Waseda University. Mr. Tomita,
how can students support JAHDS?
|
| Tomita: |
It's impossible for you
to work in the field because of the potential
danger, but you can assist in general affairs
as support staff in the office, for example,
working on the website or arranging catalogues.
We have lecture requests for elementary schools,
junior high schools, high schools and colleges,
targeting a total of 20,000 people per year.
At these lectures, you can participate and
explain what you do with JAHDS; helping with
publicity and participating in these activities.
You could help us to promote JAHDS nationally.
You would not be able to go to the field from
the beginning because it's dangerous and requires
specific training. If you are interested,
you can help in domestic lectures or education
activities. For this work, we would pay you
as part-time staff, and so we would expect
you to work properly. These activities are
serious, perhaps more so than working for
a company. Mr. Yamada and I have nearly come
to blows on occasion, but you soon get used
the intensity of such environments. If this
overwhelms you then you will be beaten completely
by NGOs in Western countries. You have to
survive under conditions that are more stressful
and severe than at most companies. |
PAGE TOP
Most Countries Do Not Provide
Funding for Demining
| Student:
|
I have a question for Mr. Tomita. You told
us that it costs a lot to clear these contaminated
areas, and I agree that costs a lot of money
for technological development and personnel.
Id like to confirm something because
I didnt hear the details. How much
does it cost to clear 1 m?
|
| Tomita:
|
It depends on the area. For example, in
Battambang, if the mines are buried every
50 cm, we cannot move forward at all. Generally,
we can demine 1 m_ for 600yen, but this
is a very rough estimate. The important
thing is which costs each group covers.
We are now asking people to pay for the
demining operators in Thailand because we
dont have the resources to pay for
everything. We are discussing a number of
points, such as providing technical support,
because it is important to share resources.
However, only 2 of 60 countries where land
mines are buried have their own fund for
demining. Therefore, so many countries depend
completely on us, but unless we improve
this situation, our efforts will be limited.
For example, it is cheaper to recruit farmers
as local operators and thus costs can be
reduced in this way. We are also considering
renting equipment to various projects because
we can reuse when the projects are finished.
|
| Yamada: |
In Thailand, a deminer
is paid $200 a month. The average deminer
can clears 34 m_ per day. Working 20 days
per month, 640 m_ can be cleared for $200
each month. Of course, this is only a calculation
and does not include the costs of specialized
equipment or technology. |
| Student: |
I'd like to ask Mr. Iida.
You told us to build up our social experiences
before working for NGOs in the future. I'd
like you to explain what you think concrete
social experiences are. As Mr. Tomita and
Ms. Narumi mentioned, is such experience as
negotiating disputes with Western NGOs regarded
as social experience? |
| Iida: |
I mean that it's important
to get a job with a proper organization first
in order to learn how to work in such environments.
After a couple of years, you will gain experience
with talking to people. The point I want to
make is not to become a "Freeter."
A "Freeter" has no sense of responsibility
and does not join an organization. I'm saying
that this kind of experience is useless. You
will be OK if you have work experience and
understand human relations, for example, developing
interpersonal skills. |
PAGE TOP
Social Contributions for
One's Own Benefits NotSo Beautiful
| Student:
|
You mentioned that you don't advertise
because you don't do this work to gain benefits.
I think that NGOs have roles as a spokespeople
for people in Cambodia or Thailand. I think
that's why you should advertise what you
are doing in the media. What would you think
about this?
|
| Iida: |
You're right. That's why we tell people
what we are doing with JAHDS, as we are
today. We need to inform Japanese people
of what JAHDS does. However, we believe
that it's not beautiful for companies to
say that they support certain causes or
that they contribute certain amounts of
money to various organizations. We believe
that if a company wants to be appreciated
through these advertisements, it can not
be considered as genuine social contribution.
However, we should remain deeply grateful
to such companies. In Japan, when people
receive contributions, they don't appear
to appreciate them, which is wrong. When
we receive contributions, we feel gratitude
and clearly express our gratitude by saying
"Thank you very much."
|
PAGE TOP
Preventive Diplomacy is Needed
to Prevent Mining
| Student:
|
While listening to you, I'm feeling angry
and sad at the same time. Land mines cost
a lot of money and take a lot of effort
to remove. On the other hand, people seem
to scatter them without considering the
long-term effects. Unless we do something
to dissuade these people, we won't be able
to keep up. Are you considering taking action
to prevent the scattering of land mines?
|
| Yamada: |
I think preventive diplomacy is important.
In other words, by eliminating conflict,
we can prevent mining. At the same time,
I think we must demine faster than others
are able to lay mines. There are conflict
areas where land mines are now being buried.
Although the Ottawa Process (mine-ban treaty)
was concluded in 1997, a number of countries
have yet to fulfill their obligations. Making
appeals to surrounding conflict areas to
prevent fighting is what we can do.
|
| Mitsuhashi: |
The word collaboration
is used these days. This refers to a new movement
in which leading people from various fields,
such as companies, NGOs, even students move
from the traditional hierarchical society
to a society of equality with the goal of
contribute all they can to try to improve
society. I think Japan will strengthen such
movements and undergo great changes in the
21st century. I hope you saw one of its results
today. |
PAGE TOP
|
 |